SEO is the abbreviated form of ‘Search Engine Optimisation’. These lead to certain techniques and strategies to help you rank your site high on search engine result pages (SERPs). The higher the rank of your site, the more the traffic your site is likely to have.

The SEO can be categorised into Off-Page SEO & On-Page SEO. As the name suggests, Off-Page SEO refers to the things that you can do OFF your website to help you rank higher while On-Page SEO refers to the things that you can do ON your website to help you rank higher.

Activities in SEO-off page:

1. Social Networking Sites:Social Networking is the basic step to go for Off-Page SEO. It helps you build your presence online and reputation with your niche. Create your profile on the various online portals, like, LinkedIn, face book, Twitter Pinterest, etc. and extend your online network of contacts. Connect, share and promote your website/blog across these portals.
2. Blog Set Up: Setting up a blog is another way to promote your website online. A blog is basically a reason for visitors to return to your site and keep updating it at regular intervals. With the frequent blog post entries, your site is ultimately going to rank higher in search engine results pages (SERPs). Always write precise, unique and relevant content in your blog and be clear and concise in conveying the message to your readers. To help you promote your blog, submit it to niche blog directories and blog search engines.

 Blog Promotion & Comment:Promote your blog across the various social media channels and also post comments on other blogs within the same niche as yours and this allow you to add a link in the comments section.

Forum Marketing:Get in line with the online forums related to your sites niche and be active on these forms and discussions by replying to the threads, answering questions, offering advice, etc. This all helps to build up your reputation as someone who is an expert within that niche.

 Search Engine Submission:The automatic Search Engine process takes its own time but to speed up the things, submit your website to the most popular search engines like Google, Yahoo, Bing, etc.

Social Bookmarking: Social Bookmarking is another great way to promote your website. Submit your latest blog posts and pages to the most popular bookmarking sites, like StumbleUpon, Reddit, etc. The content on these sites is update very frequently and this may increase your website traffic based on how effectively you have participated.

Link Building: Link building is a two way process. If your content is really liked, people may want to link to it. If you have published another website’s content on your site, don’t forget link their website as a reference. This link building helps a great deal in website popularity.

Image/Video Sharing: Sharing your site’s images and videos on the social websites will enable your connections to see them and comment on them, many of them following a link to your site too.

 Article Submission: If you write the content for your site that is unique and original, you submit that to popular article directory sites like; Ezine, Go Articles, Now Public, etc. This can help you gain traffic to your site.

Activities in SEO-on page:

1. Proper Keyword Research:Research for the relevant keywords people generally use to find your website or other websites in your segment and then decide upon those that need to be focused upon.

2. SEO friendly Meta tags: For every page, search for an apt SEO friendly Meta Description Tag which is unique. This should not be more than 160 characters long.

3. Unique and Original Content: Create unique and original content for your site so as to enable the ‘web crawlers’ to catch the content and route traffic to your site.

4. High Quality Useful Content: The uniqueness and originality of the content is never enough if the content is not useful for the visitors. Make sure that the visitors find the content on your site informational and useful for them.

5. Proper Title to every Page:Include the title to every page and ensure that the basic keyword is a part of it. The title should be unique and up to 65-70 characters long.

6. Easy Navigation:Try to create a high quality site that users will want to use and share. Give the users the usability benefits and edge in Navigation. Proper Navigation increases the Engagement Metrics of a Site.

7. Fast loading: The loading speed of the site is also a key factor to attract the users. No user would like to stick to a site that takes too long to load.

8. Heading Tag: Headings are part of the HTML of a page and every page should have only one, unique H1 heading tag.
9. Alt Tag: Give your images and videos the <alt> attributes using alt tags, or alternative text descriptions. They allow search engines to locate your page.
10. IP Canonical:It is a SEO Technique. When a site’sIP address is cannibalized, the IP address redirects to the domain name.